Susan Friedmann

For over 25 years, Susan Friedmann, CSP (Certified Speaking Professional), has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their niche marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace. A prolific author, Susan has authored hundreds of articles and twelve books including Riches in Niches: How to Make it BIG in a Small Market and Meeting & Event Planning for Dummies, and her most recent being, The Complete Idiot’s Guide to Target Marketing. Many of Susan’s books have been translated into several languages, and her training materials are used worldwide. She has appeared on a variety of radio talk shows on both TV and radio. She speaks has lived and worked in England, South Africa, France and Germany, and currently resides in the U.S. She speaks German and French and enjoys traveling. In her spare time she loves to kayak, practice yoga, bike and quilt.