Professor of Digital & Social Media Marketing, author "42 Rules for a Web Presence That Wins"
Philippa is a Professor of Digital & Social Media Marketing at Hult International Business School. She is the author of 42 Rules for a Web Presence That Wins (2nd ed.) Endorsed by Guy Kawasaki, Vint Cerf (the "father of the Internet"), Jim Sterne, Anne Holland, Avinash Kaushik, Beth Kanter, and over a dozen senior business executives, the book shows business owners and managers what it takes to create and sustain a successful web and social media presence.
"Philippa has put together dozens of gems to help you get more from your web presence, and think deeply about your business, your customers, and how to approach them." Dr. Mark S. Albion, Co-Founder, More Than Money Careers, LLC, & former professor, Harvard Business School.
A web strategy pioneer, Philippa has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995. Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your web presence. Clients report significant improvement in quality web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.
Philippa was the sole featured expert for the cover story on effective web strategies for UPS "Compass" Magazine Fall 2009, distributed to more than 1million businesses. She presented the opening keynote for the recent MarketingProfs Online University course Websites That Work. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.
Philippa generates over 70% of her speaking business from repeat business and referrals. Her clients include Hilton Hotels International, Harley-Davidson Motor Company, Goodwill Industries, Inc., American Bus Association, American Rental Association, MedSEEK, and Vistage International.
Her clients say:
"I enjoyed your session immensely! . .Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!"Gazo Namoglu, CEO, Arris Systems, Inc.
"This is a very practical presentation that will help members enhance their ability to sell their products better, attract talent better, and create an overall better impression of their company on the Internet. What I really liked was Philippa's strong marketing savvy combined with her technical knowledge. She really gets how to focus your positioning statement, and then reinforce it. She is a perfect fit for these tough economic times when members want real take-aways from the meetings."Phil Enscoe, TEC Chair, Wisconsin
"There were many wonderful comments about your presentation at our conference, as you really hit a chord with those trying to make the emotional connection with their audiences. You provided a frame of reference that is in itself an invaluable tool for anyone inviting others to engage with their Web presence." Gale Wilson-Steele, CEO, HealthMedia Syndicate