Heather Lutze

Internet Marketing, Social Media Findability, Business Growth

Dear Meeting Planners and Association Executives, 

I know finding the perfect professional speaker for your convention, regional meeting, or annual event can be quite the challenge, with so many speakers and topics to choose from. You want someone who will engage and inspire, as well as provide attendees with true value and actionable information. I've been helping businesses “get found” online for over a decade, with proven results. No business today can make it without a strong web presence, so businesses need both an overview of search engine marketing, and detailed strategies they can understand and implement. During the course of my presentations, I teach how to improve search engine rankings and engage in social media in a way that creates brand recognition, targeted leads, and new customers.

When you hire me for your opening or closing keynote, general session, or any other event, I'll create a customized presentation that's targeted to the needs of your particular industry. Your attendees will receive a high energy, “no geek speak” program that's guaranteed to make a “dry” subject juicy and fun, and filled with important information they can implement the minute they get back to the office.

And you're guaranteed to reap the rewards, in terms of raves reviews! - Heather Lutze

HEATHER'S MOST POPULAR PROGRAMS: 

• (KEYNOTE) Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing 

Attendee Learnings: Social Findability, Social Optimization, Social Media Customer Behavior, Exact SEO Tactics in Social Media to build Likes, Follows, Subscribes and Comments. ACTION Plan ready to implement after event. 

• (KEYNOTE) The Findability Formula: The Easy, Non-Technical Approach to Search Marketing Draw Customers to Your Company Online- When They're Ready To Buy!

Attendee Learnings: Antomy of an Online Customer, Keywords and Easy, Non-Tech SEO Techniques. ACTION Plan ready to implement after event. 

• BREAKOUTS IN FACEBOOK, LINKEDIN, PINTEREST, SOCIAL PRODUCTIVITY, TWITTER, BLOGGINS AND YOUTUBE. See programs for complet descriptions. 

HEAR WHAT MEETING PLANNERS ARE SAYING:

NAED - NATIONAL ASSOCIATION OF ELECTRICAL DISTRIBUTORS

“It's my pleasure to congratulate you for the success of your session at the AdVenture Marketing Conference at the Wyndham Chicago. It was definitely a highlight of our meeting. A participant remarked that your session was, "Excellent information—cleared up a lot of questions I had about SEO. The average overall rating for your session was an impressive 4.9 on a 5.0 scale. Thank you for dedicating yourself to the successful outcomes of the AdVenture Marketing Conference. This year's conference has defined the benchmark by which future programs will be measured.”

Becky Burgess, CMP, CMMSr. Director of Meetings & Conferences, National Assn. of Electrical Distributors

IBM - MIDMARKET DIVISION

“We had the pleasure of having you present as our guest speaker in a very interesting webinar based on the concepts you illustrated in your insightful new book, Thumbonomics. Your command of the subject matter, the excitement you project through your delivery, ensured we had an attentive and engaged audience. The webinar was well attended “live” and we are experiencing significant downloads of the archive. It would be our pleasure to have you join us again in the near future.”

We appreciated the opportunity to work with Findability Group in a variety of capacities. First, the engagement with your firm to develop a cross purpose guidance document that will serve to enable our country teams in optimizing our online environments for maximum search engine effectiveness, proved to be a very productive experience. We found your team easy to work with, willing to learn our complex, yet interconnected environment, and passionate about the project. Additionally, your team was open to feedback presented by our web effectiveness lead which contributed to a sound end result.”

Leslie ReiserProgram Director, IBM WW Digital MarketingInformation Technology and Services

 (AADPA) AMERICAN ACADEMY OF DENTAL PRACTICE ADMINISTRATION 

“Heather Lutze was terrific at our AADPA annual meeting. Her presentation on website optimization and social networking was a highlight of our meeting. Her reviews were all ‘10s.” I would recommend her without hesitation.” 

James H Reisman DDS FAGD FICDChairman of American Academy of Dental Practice Administration 

 PARELLI NATURAL HORSEMANSHIP LEADERSHIP DEVELOPMENT MEETING 

“I first saw Heather speak at a Vistage International conference in Chicago. This woman is a powerhouse! Heather's speaking style captures your attention fully, taking a subject that seems kind of dry and turning it into something juicy and exciting. Her information is all practical, real world, and understandable. Her anecdotes are hilarious. Along with making me laugh repeatedly, she did something even more important: she gave me the big picture of what internet marketing could really do for Parelli in a way I just couldn't ignore. She opens the door of possibility, which to us has been invaluable. If you have the opportunity to hear her give a keynote or present a workshop, do your business a favor and don't miss it.”

Mark J. WeilerPresidentParelli Natural Horse-Man-Ship, Inc.

PGA - PROFESSIONAL GOLF ASSOCIATION 

“Thank-you for participating in this year's Business Leadership Series at the PGA Merchandise Show in Orlando. I've received “glowing” feedback from attendees of your sessions, many of whom consider it the best social networking education session they've ever attended.  Even better, they've retained and digested the key learnings you shared, and have immediately gone back to their business enterprises to implement the tactics.  There's nothing better than providing this kind of relevant, tangible, actionable, kind of education and I wanted to let you know how impactful it was. The underlying theme of the PGA Merchandise Show is always to help golf industry professionals “Earn, Learn and Grow the Game of Golf.” You've definitely helped deliver against that by opening up new channels that have energized and enthused those that participated in your sessions.”

Elizabeth J. ReedDirector Industry DevelopmentPGA Worldwide Golf Exhibitions

KOA KAMPGROUNDS ANNUAL MEETING

“It was such a pleasure to have you speak at our KOA convention in Houston, TX. The general session was attended by over 500 people. We were taking on a new subject with our group—Social Media—and you made it simple and easy to understand. The group was very diverse in their dealings with social media—from beginners to advanced users. You made it understandable and useful for the entire audience. Thanks for including so many extras for us, such as attending our Expo and conducting personal Findability Makeovers for an entire day! You made a guest appearance at our pre-convention webinar, and are conducting a post-convention webinar for our franchisees. We appreciate your extra effort. We have had such great feedback on your presentation. You certainly know your subject well and have great expertise in all things "online". Your ongoing customer service with our franchisees is excellent. A sincere thank you for helping us Make it G R E A I!”

Lori RegeleAssistant Vice PresidentFranchisee Services

SGIA: SPECIALITY GRAPHICS INDUSTRY ASSOCIATION

“Thank you for presenting at the 2010 SPIRE meeting. To say that your program was a big hit would be an understatement. We've received more positive feedback from your presentation than any other I can remember at a SPIRE meeting. You did a great job of explaining how social media can have a positive effect on the bottom-line. Your presentation was clear, focused and you had obviously done your homework. I believe the best reference I can provide is inviting you to speak at our annual convention and exposition.”

Michael E. RobertsonPresident & CEOSpecialty Graphic Imaging Associatio

HEATHER LUTZE BIO:

Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing.Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather built her business into a multimillion dollar Denver SEM company—the Findability Group. Heather founded Findability Group in 2000, in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren't bringing in business.

Her passion: connecting businesses with their perfect customers online.

These days, you will frequently find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association (NSA), a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah, and will tell you all about it if you ask! 

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