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advancing the professional speaking community worldwide.
 
Channel: Speaking as a BusinessThe difference between public speaking and being a professional speaker comes down to the fees charged, cost of being in business, what marketing you do and what administration or virtual office help you need to run the business of speaking. Professional speakers also need product and this requires additional management. Match Your Marketing To Your Relationship With Your Market
by Gihan Perera in Speaking as a Business, Marketing, on May 1, 2011
Your marketing depends on the level of trust you have with your market
Read more about: Match Your Marketing To Your Relationship With Your Market Top Contributors
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© 2012 global speakers federation
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— strategy, concept & project management by futurist erwin van lun — based on chatbots.org
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To get the greatest leverage from your marketing efforts, make sure you know whether you’re directing it at friends, neighbours or strangers. This depends on the level of trust you have with your market.
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