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Four Essentials for eBook Success

by Yvonne Wu in Products, on Feb 17, 2012
Four things to consider when writing and marketing your eBook

Yvonne Wu gives you four essentials to consider before you write and market your eBook to make it as successful as possible.

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Membership Site or Password Access?

by Gihan Perera in Products, on Sep 26, 2011
Is it better to have a simple password for your site, or a fully-fledged membership site?

Many speakers provide some sort of password-protected access to their Web site, so they can offer additional resources to audiences, clients and members. Some also think about expanding this to a full membership site. Which of these is better for your business?
It depends on a number of things.

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How book publishing and selling has changed

by Gihan Perera in Products, on Jul 27, 2011
The way we buy and consume books has changed - are YOU ready for it?

I recently bought Garr Reynolds’ excellent new book, The Naked Presenter. I’m an avid reader, so buying books is no big deal, right? So why am I writing about it? Because the buying process was so different than normal. And yet, I think it’s going to become the new normal.

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Writing, Publishing and Promoting Your Book from Outside of the United States

by Dan Poynter in Products, on May 8, 2011
An executive summary of what Dan Poynter currently teaches about writing, publishing, and promoting books.

The U.S., Canada and the UK consume 47% of the books in the world.

The Internet gives you the same access to information and equal access to your markets.

Here’s my ‘Simultaneous Publishing’ 9-step executive summary of what I currently teach.

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Writing Makes a Comeback

by Gihan Perera in Products, on Apr 17, 2011
E-books, e-readers and new distribution systems have given writing a new lease on life

There’s no doubt video has been the hot on-line medium for the past few years - so much so that YouTube is now the world’s second-biggest search engine. But 2011 is seeing a resurgence of (gasp!) the written word.

There are four reasons why ...

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Six Key Benefits of a Membership Site

by Gihan Perera in Products, on Feb 27, 2011
Membership sites offer a lot more than just the possibility of recurring income.

CommunityA membership site offers the promise of recurring income, but that’s not all. Here are six key benefits of creating your own on-line community.

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7 Reasons Why You Need a Book

by Shel Horowitz-greenethical Marketing Expert in Products, on Feb 5, 2011
Book publishing and marketing consultant Shel Horowitz shows how a book can build your career

Consultants, speakers, and business owners can all boost your business very easily as the author of a book,. Here are seven reasons why from book shepherd and marketing consultant Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and seven other books.

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25 Ways to Use a Free E-Book or Special Report

by Gihan Perera in Products, on Jan 19, 2011
How to use a free e-book to get leads, sales and referrals

E-book ChoicesYou might have heard the idea of writing a free e-book and sending it to as many people as possible. Maybe you know somebody who did it, and scored a new sale, a consulting assignment or even a long-term contract with a new client - based solely on her e-book. You can do the same.

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