Engaging Customers Through Social Media - a special opportunity for GSF Members!
10:00am - 12:00pm Friday, July 29 in the Newport Beach/Rancho Las Palmas Room at the Anaheim Marriott
Marriott Corporation and the Global Speakers Federation present an exchange of ideas and a conversation with Metlem Priest, Vice President of Marketing and E-Commerce for Marriott International.
—How the Marriott corporation reaches its customers through multiple social media channels
—Trends in how social media is being used by major corporations
—How the latest advances in social media are used to position the Marriott brand, grow revenue, and capture market share
Meltem Priest has spent the past ten years specializing in travel and internet marketing. As the Vice President of Marketing and E-Commerce for Marriott International’s resort and convention hotels, Meltem oversees the development and execution of revenue generating marketing strategies.
Prior to joining Marriott, Meltem led the direct marketing efforts for The Walt Disney Company where she was responsible for CRM initiatives, including customer acquisition and retention as well as e-commerce marketing programs. While at US Airways, she led the strategic development of their direct to consumer channels including usairways.com and phone reservations. In this role, she was she was involved with building an award winning website that quickly went from basic brochureware to producing over a billion dollars in revenue.
Friday, July 29, 1:30pm-4:30pm. The program will be followed by a reception in the Presidential Suite, 5:00pm-6:00pm, exclusively for GSN members and their guests.
The World is Going Virtual—How About You?
Exclusively for GSN members; Advanced registration required
Join international speakers to consider what it means to operate virtually in the global speaking business. If you speak more than twice a year outside of your home nation, this is a program you need to attend. We will explore virtual operations through: conversations with an expert panel on some critical tips for looking your best while on the Internet; exploration of the latest technology in virtual connectivity; presenting design ideas around how to set up a virtual office—branded with your messages; sharing among peers of global speakers on how they are integrating virtual meetings, coaching, and webinars into their presentation mix.
Following the Symposium, attendees are invited to bring their guest for an international network reception. The symposium is exclusive to GSN members who speak more than twice a year outside of their home nation. Pre-registration at $28USD per member is required.