I'm the founder of IFA Life - the social networking site for financial professionals worldwide and a pioneer of Social Media in Financial Services.
I work with Financial Planners and Financial Services organisations to help them use Social Media to enhance their brand, reputation, professional credibility and identity online.
Whilst a search on Google reveals literally millions of ‘Social Media experts’, I hopefully stand out as one of just a small group of people in the world who has founded and runs a thriving social networking site.
I bring real-world experience, insights and an intriguing ‘behind the scenes’ view to running a successful social networking site and to how financial institutions (and other businesses) can successfully use Social technology to attract and add value to customers and to increase sales.
My conference speeches and presentations are energetic, animated, humorous and packed with real-life examples of how companies are successfully using Social Media to interact, listen and to engage with their customers.
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