James E. Dion

James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the best-sellers "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard", "Start and Run a Retail Business" and "The Complete Idiot’s Guide to Starting and Running a Retail Store" Jim consults, trains and speaks on consumer trends, retail technology, selling and service, retail merchandising and operations, marketing and leadership. With a BS, MS degree in Psychology from Chicago State University and a Ph.D. (abd) in Industrial Psychology from the Illinois Institute of Technology combined with over 30 years of progressive retail experience working at Sears, Levi Strauss and Gilmore Department Stores, Jim is one of the most sought after Retail Consultants and Retail Speakers in the US and internationally.