The Marketing of Technology Intensive Products and ServicesDriving Innovations for Non-MarketersThis book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting ... [more]
It's Already InsideNurturing your innate leadership for business and life successRobert Murray’s new book “It’s Already Inside: Nurturing Your Innate Leadership for Business and Life Success” is more than a “How To” business book or even one that claims to reveal the ... [more]
This Is Social Commerceturning social media into salesThe sequel to "This Is Social Media" looks at building apps into your Facebook page, using social media for recruitment, using social media games to build engagement and sales, social media as ... [more]
RecommendedHow to sell through networking and referralsReferrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, ... [more]
Direct Selling PowerExpert Advice to Accelerate Your BusinessTwenty Direct Sales Professionals Share their Expertise:
The co-authors of Direct Selling Power have been carefully selected and are top direct sales industry experts in their specialty area. Each chapter is packed full ... [more]
"Negotiate: Afraid, 'Know' More"How to Negotiate Your Way to SuccessThis book contains negotiation techniques and strategies that will allow the reader to enhance his or her negotiation skills. The book also gives insight into how to read body language to enhance ... [more]
Developing Strategic AlliancesDeveloping Strategic Alliances is everybody's business. Every organization can grow, increase profits, and decrease costs by partnering with other organizations to share core competencies and shore up core weaknesses. This book is ... [more]
Bare Knuckle Customer ServiceHow to deliver a knockout customer experience and hammer the competitionHow you treat your customers and what you do to keep the coming back for more will have the biggest impact on your bottom line. Get the service right and you'll ... [more]
Bare Knuckle NegotiatingKnockout Negotiation Tactics They Don't Teach You In Business SchoolWritten by a veteran salesman and negotiator with a track record spanning millions in sealed deals, this book draws on the most advanced techniques used today by elite negotiators and professional influencers. ... [more]
Bare Knuckle SellingKnockout Sales Tactics They Don't Teach In Business SchoolWritten by a sales veteran with a track record spanning millions in sealed deals, this book blends the best psychological, NLP and classic persuasion techniques with a street-wise, gritty success system based ... [more]
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