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The Marketing of Technology Intensive Products and Services

The Marketing of Technology Intensive Products and Services

Driving Innovations for Non-Marketers

by Patrick Corsi, Mike Dulieu (2008)
This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting ... [more]
It's Already Inside

It's Already Inside

Nurturing your innate leadership for business and life success

by Robert Murray (2012)
Robert Murray’s new book “It’s Already Inside: Nurturing Your Innate Leadership for Business and Life Success” is more than a “How To” business book or even one that claims to reveal the ... [more]
This Is Social Commerce

This Is Social Commerce

turning social media into sales

by Guy Clapperton (2012)
The sequel to "This Is Social Media" looks at building apps into your Facebook page, using social media for recruitment, using social media games to build engagement and sales, social media as ... [more]
Recommended

Recommended

How to sell through networking and referrals

by Andy Lopata (2011)
Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, ... [more]
Direct Selling Power

Direct Selling Power

Expert Advice to Accelerate Your Business

by Karen Clark, Caterina Rando, And Others (2010)
Twenty Direct Sales Professionals Share their Expertise: The co-authors of Direct Selling Power have been carefully selected and are top direct sales industry experts in their specialty area. Each chapter is packed full ... [more]

"Negotiate: Afraid, 'Know' More"

How to Negotiate Your Way to Success

by Greg Williams (2007)
This book contains negotiation techniques and strategies that will allow the reader to enhance his or her negotiation skills. The book also gives insight into how to read body language to enhance ... [more]
Developing Strategic Alliances

Developing Strategic Alliances

by Ed Rigsbee (2000)
Developing Strategic Alliances is everybody's business. Every organization can grow, increase profits, and decrease costs by partnering with other organizations to share core competencies and shore up core weaknesses. This book is ... [more]
Bare Knuckle Customer Service

Bare Knuckle Customer Service

How to deliver a knockout customer experience and hammer the competition

by Simon Hazeldine, Chris Norton (2008)
How you treat your customers and what you do to keep the coming back for more will have the biggest impact on your bottom line. Get the service right and you'll ... [more]
Bare Knuckle Negotiating

Bare Knuckle Negotiating

Knockout Negotiation Tactics They Don't Teach You In Business School

by Simon Hazeldine (2006)
Written by a veteran salesman and negotiator with a track record spanning millions in sealed deals, this book draws on the most advanced techniques used today by elite negotiators and professional influencers. ... [more]
Bare Knuckle Selling

Bare Knuckle Selling

Knockout Sales Tactics They Don't Teach In Business School

by Simon Hazeldine (2005)
Written by a sales veteran with a track record spanning millions in sealed deals, this book blends the best psychological, NLP and classic persuasion techniques with a street-wise, gritty success system based ... [more]
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