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The Power of Promotional Products

Motivate prospects, reward performance and create targeted promotions with residual value

How to use promotional products and business gifts to eliminate the waste in your marketing budget
The Power of Promotional Products by Maria Carlton
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Tags

promotional products
business gifts
marketing budgets
advertising and marketing accountability

Author:Maria Carlton
Co-author: David Blaise
Year:2009
LanguageEnglish

Description

If you've only ever used promotional products as handouts or giveaways, you're missing the boat. This insightful book is written by two internationally recognized promotions experts on two different continents who share ways for you to maximize the value in promotional products and business gifts. They'll show you how real value lies in their ability to reach prospects easily, create ongoing awareness of your brand, and literally quantify the performance of all the marketing mediums you use.
 

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