The Power of Promotional Products
Motivate prospects, reward performance and create targeted promotions with residual value
How to use promotional products and business gifts to eliminate the waste in your marketing budget
advertising and marketing accountability
If you've only ever used promotional products as handouts or giveaways, you're missing the boat. This insightful book is written by two internationally recognized promotions experts on two different continents who share ways for you to maximize the value in promotional products and business gifts. They'll show you how real value lies in their ability to reach prospects easily, create ongoing awareness of your brand, and literally quantify the performance of all the marketing mediums you use.
Where to buy this book
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