Communicating Strategy

“Communicating Strategy”, by Phil Jones, helps you plan and communicate your strategy more effectively. It explains how to think through the design of the communication of your strategy and gives you techniques that ensure people get your message, engage with it and contribute to your strategy.

It has a very simple premise: All plans should be burnt. Instead, the more people understand and engage with your strategy, the more they can help you deliver.

However, that requires a clearly presented ideas and a compelling message, communicated effectively. One that is relevant to them and helps them understand how they can make a difference. That is what Communicating Strategy is about.