The Customer is Bothering MeHow to Change Attitudes, Improve Results and Grow Your Bottom LineYour customers pay attention to how you attract and treat them. If you do not understand what truly motivates them, they are likely to get their needs met elsewhere. The ... [more]
Successfully Marketing Clinical Trial ResultsWinning in the Healthcare BusinessIts 22 chapters offer you knowledge on how to use medical research results to maximize both healthcare benefits and product revenues. This illustrated book serves as a comprehensive guide accompanied by a ... [more]
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