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The Customer is Bothering Me

The Customer is Bothering Me

How to Change Attitudes, Improve Results and Grow Your Bottom Line

Your customers pay attention to how you attract and treat them. If you do not understand what truly motivates them, they are likely to get their needs met elsewhere. The ... [more]
Successfully Marketing Clinical Trial Results

Successfully Marketing Clinical Trial Results

Winning in the Healthcare Business

by Günter Umbach (2007)
Its 22 chapters offer you knowledge on how to use medical research results to maximize both healthcare benefits and product revenues. This illustrated book serves as a comprehensive guide accompanied by a ... [more]
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