The Brand Bucket Make Your Marketing WorkIn 1985 SAAB automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket, a six step decision-making ... [more]
Survival Was Only The BeginningA Costa Concordia StoryOn Friday January 13th 2012, the cruise ship, Costa Concordia, ran aground spilling 3200 passengers and 1,000 crew members into the dark waters of the Mediterranean. Thirty two people died and ... [more]
Survival Was Only The BeginningA Costa Concordia StoryOn Friday January 13th 2012, the cruise ship, Costa Concordia, ran aground spilling 3200 passengers and 1,000 crew members into the dark waters of the Mediterranean. Thirty two people died and ... [more]
Vertrieb geht heute andersWie Sie den Kunden 3.0 begeisternCustomers no longer wait for new products, they want to help shape it. And provide them with their purchasing decisions from a statement about their values world. The times in which products ... [more]
Risky is the New SafeThe Rules Have ChangedRisky Is the New Safe is a different kind of book for a different kind of thinking—a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and ... [more]
The Marketing of Technology Intensive Products and ServicesDriving Innovations for Non-MarketersThis book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting ... [more]
How to Find Your Social Media MojoPart of the Marketing Mojo SystemFocus Consulting has been in the online marketing game for 13 years. In the book he skips past all of the hype to help business owners find practical steps they can take ... [more]
RecommendedHow to sell through networking and referralsReferrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, ... [more]
Bold - How to be brave in business and winBold - how to be brave in business and win
A new breed of organisation is emerging. They have the courage, confidence or just sheer chutzpah to pursue a purpose that is beyond ... [more]
Direct Selling PowerExpert Advice to Accelerate Your BusinessTwenty Direct Sales Professionals Share their Expertise:
The co-authors of Direct Selling Power have been carefully selected and are top direct sales industry experts in their specialty area. Each chapter is packed full ... [more]
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