When somebody wanted to find out about you, they would go to your Web site. But now they don't have the time.
Just a few years ago, when somebody wanted to find out about you, they would go to your Web site. But now they don’t have the time to do that. Oh, sure, if it’s important they’ll take the time to visit your site. And if they’re serious about doing business with you, they’ll eventually get there. But it’s no longer their first port of call. And that’s important! Because it means you have to convince people you’re an expert BEFORE they ever visit your site.
Read more about: The Day I Visited Every Web Site in the World
Did you know that an estimated12,000 travelers are kidnapped every year? A recent speaking engagement in a foreign country started off with avoiding abduction at the airport. This serves as a timely reminder to us all that as we drift in and out of interesting places, an occupational hazard is personal safety, and it’s surprisingly easy to get complacent about this. 
I’m surprised at how many infopreneurs are reluctant to share information freely on their Web site. They seem to think that if they give away too much, clients won’t want to hire them, and audiences will be bored because they’ve seen it all before. But this is exactly the wrong sort of thinking.
As a speaker, there are some essential components you should have on your Web site. You can add fancy features later, but there are a few things that almost every speaker’s site should include.
