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Having a strong brand helps customers identify you and reinforces your position in the public eye.  How are customers able to identify your products or services? Do you have a symbol or logo that is uniquely yours?
A brand is the identifiable characteristics that consumers associate with your company. In some instances, these characteristics become more important to the public and actually supplant the company name as the organization’s identifying characteristic. Having a strong brand helps customers identify you and reinforces your position in the public eye. Building your brand requires careful thought and planning. Learn the one overriding principal of branding and the five elements that make up a successful brand.
Read more about: 5 Tips to Building a Successful Brand in a Niche Market
Official Newsletter of the Global Speakers Network. Dan Poynter, Editor. 
Featuring in this issue: How to research a speech, turning professional speakers into holograms, best airports to avoid or enjoy, update on the Global Speaker’s Summit, great travel tips, humour and Randy Gage in action.
Read more about: GSN NewsBrief 1st April 2011
Official Newsletter of the Global Speakers Network. Dan Poynter, Editor.
Featuring in this issue: How to research a speech, turning professional speakers into holograms, best airports to avoid or enjoy, update on the Global Speaker’s Summit, great travel tips, humour and Randy Gage in action.
Read more about: GSN NewsBrief 1st April 2011
Make your business a boutique experience and tap into what clients want  Too many speakers make the mistake of trying to compete with the big companies on-line. That’s a sure formula for failure, and besides it’s not taking advantage of your uniqueness. Make your business a boutique experience - like a small winery does - and tap into the very things that make your business attractive for customers and clients.
Read more about: Treat Your Business As a Boutique Experience
6 Steps to Tearing Down Your Walls and Living Your Life with Happiness, Balance and Success-Inspired by the Fall of the Berlin W
Each and everyone of has walls—that is, the obstacles and fears that stop us from achieving both personally and professionally.
Walls. We all have them. We all feel them. They stop us from achieving, from being free, and from finding happiness, balance, and success. With EXPERIENCE TOTAL FREEDOM, you will learn how ...
Read more about: Experience Total Freedom
If the room energy isn’t right, the best speaker in the business can suffer, along with the audience.  There are many aspects that make or break an event, it isn’t just who is speaking. The environment itself can set up an event for success or failure. If the room energy isn’t right, the best speaker in the business can suffer, along with the audience.
You can ramp up the success factor of any event by using Feng Shui. You can give your event that extra edge, that ‘X factor’ that no one sees but everyone knows is there. It’s the energy in the room with which everyone feels and reacts, without even knowing it.
Read more about: Sensory Distractions - Using Feng Shui To Balance Meeting Energy
To survive in today's challenging marketplace speakers must focus their business in a niche market.  In today’s tough economy, you can’t afford to ramble around your industry trying to be all things to all people, grabbing any gig that comes your way, simply because it’s work and it pays bills. Survive and thrive means you must dedicate your speaking business to a specific market niche. Discover three essentials you need to niche market your business and be viewed as an expert.
Read more about: The Power of Survival: 3 Essentials to Niche Market Your Speaking Business
This practical guide to becoming extraordinary, has galvanized people worldwide.
A practical guide to becoming the extraordinary person everyone always wanted to be. Here are the winning strategies, techniques, methods and thoughts that will inspire, empower and motivate anyone toward a better ...
Read more about: How to Soar Like an Eagle In a World Full of Turkeys
Here are some twists on how to get people to come to you rather than you pushing your products/services  You’re meandering in a mall. Suddenly, you experience an uncontrollable urge for a chocolate chip cookie. Are you hungry? Not particularly. Regardless, you must have a chocolate chip cookie—now!
You look around, wondering how you’ll get your chocolate chip cookie-itch scratched. No cookie store in sight. So why this sudden longing? Nobody’s offering samples. No fellow shopper’s chomping one. No chocolate chip cookie-costumed character barking “Buy a chocolate chip cookie now!” You pause and ponder. Aha! You’ve been bombarded by a deliciously sweet, fresh-baked chocolate chip cookie smell wafting your way. The scent overwhelms you. You’ve been hooked by Chocolate Chip Cookie-style marketing!
Read more about: Chocolate Chip Cookie-Style Marketing
How can you make money from your information, skills and talents when you aren't on the platform?  The speaking world has shifted. It may never be what we grew to expect a few years ago. For example, we were used to earning good fees and all expenses paid to speak to a group, often in a nice location.
Read more about: Making Money In Your Jammies
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