How are customers able to identify your products or services? Do you have a symbol or logo that is uniquely yours?
A brand is the identifiable characteristics that consumers associate with your company. In some instances, these characteristics become more important to the public and actually supplant the company name as the organization’s identifying characteristic. Having a strong brand helps customers identify you and reinforces your position in the public eye. Building your brand requires careful thought and planning. Learn the one overriding principal of branding and the five elements that make up a successful brand.